Our audiences
Our students want a fast, clear route to academic and career success. Personalized experiences in a diverse, inclusive and safe environment.
When writing for students remember:
- Personalization: it’s all about you. Talk to students about how we’ll ‘help you follow your dream, live your best life and make the best choices for you’.
- Results: take every opportunity to prove that students go further, faster with clear evidence. Studying abroad is a big decision. Make it easy for students to choose INTO by backing up persuasive points with facts.
- Warmth: take time to make students feel comfortable and welcome, like they belong. Students describe us as being like ‘their new mom and dad’, so let this family feel come through when you write.
- Peer-to-peer content: students favor ‘real’ content, generated by or told through the eyes of their peers. Use student quotes and, where possible, collaborate with students to produce or record content.
Example
Change your world. Today.
Ready to be the best you can be? Join the thousands of future leaders and high achievers who choose INTO for their dream study abroad experience.
We’ll help you secure your place at one of the best universities in the US, UK or Australia. We’ll help you settle into your new life abroad. And, when the time comes, we’ll help you succeed in finding your first graduate job.
Ready to take the first step on your big adventure? Your future starts here.
We want institutions to see INTO as a trusted partner who will help them diversify their student recruitment and keep them ahead of changing market trends.
When writing for universities remember:
- Avoid the hard sell: don’t exaggerate, boast or use lots of adjectives. State the facts, using data to reinforce our message when possible.
- Authority: emphasize INTO’s position as a leader by referring to our number of years in business, established university partnerships and commitment to innovation.
- Inclusivity: use ‘they/them’ pronouns when referring generally to students, unless related to a specific image or testimonial where the students’ gender is known.
- Student-first: we support university growth while always keeping the student at the heart of everything we do. Use short student testimonials to bring this to life in your writing.
Example
Every once in a while, a game-changer comes along and suddenly the world looks like a different place.
Imagine a world where an international student can find your university, and discover it’s their ideal university, from the confusing array of education opportunities available to them.
Imagine finding your ideal applicants from the million or so international students who make up one of the world’s most valuable markets.
Then offering them career skills preparation, relevant job placements and a guaranteed career path, all as part of an integrated program.
That’s our new partnership offer. We’ve been perfecting it for 16 years.
For agents, business growth is their priority. We need to reinforce why partnering with INTO gives them a competitive advantage and leads to commercial success.
When writing for agents remember:
- Growth: talk about the advantage INTO gives them now and in the future by using phrases like ‘more’, ‘extra’ and ‘all’. Refer to how INTO’s offering goes ‘beyond academic study’.
- Optimism: emphasise the future of working together and the importance we place on our relationship with our agents by using collaborative terms such as ‘partnership’ and ‘together’.
- Respect: we understand the value that our agents provide to students as counselors and advisers. We refer to our agents as our ‘partners’ and acknowledge their expertise.
- Trust: take every opportunity to prove that students go further, fast er with clear evidence. Use data and insights to show how student success relates to commercial success for our agents.
Example
Offer your students even more.
More universities, more courses and more opportunities for future success.
As our partner, you have access to all this, plus more ways to reach more students than ever before. All in one place.