Color

Our brand colors are an integral and identifiable part of our visual identity. They must be used consistently across everything we communicate to maintain a cohesive, recognizable brand.

Primary colors

INTO Gradient
INTO Gradient
Fill
linear-gradient(90.0deg, rgba(226, 0, 26, 1.0) 50%, rgba(255, 205, 28, 1.0) 100%)
5 May 2026·0.4KB·svg
Midnight Blue
Midnight Blue
#0D1036
rgb(13, 16, 54)
5 May 2026·0.2KB·svg

Secondary colors

INTO Red
INTO Red
#E2001A
rgb(226, 0, 26)
6 May 2026·0.2KB·svg
INTO Yellow
INTO Yellow
#FFCD1C
rgb(255, 205, 28)
6 May 2026·0.2KB·svg

Neutrals

Black
Black
#000000
rgb(0, 0, 0)
6 May 2026·0.1KB·svg
Neutral Dark Grey
Neutral Dark Grey
#333333
rgb(51, 51, 51)
6 May 2026·0.2KB·svg
Neutral Medium Grey #1
Neutral Medium Grey #1
#7F7F7F
rgb(127, 127, 127)
6 May 2026·0.2KB·svg
Neutral Medium Grey #2
Neutral Medium Grey #2
#A6A6A6
rgb(166, 166, 166)
6 May 2026·0.2KB·svg
Neutral Light Grey #3
Neutral Light Grey #3
#CCCCCC
rgb(204, 204, 204)
6 May 2026·0.2KB·svg
Neutral Light Grey
Neutral Light Grey
#F0F0F0
rgb(240, 240, 240)
6 May 2026·0.2KB·svg
White
White
#FFFFFF
rgb(255, 255, 255)
6 May 2026·0.2KB·svg

Color weighting

Accessibility

Do Use color combinations with high contrast to create an accessible experience for readers.

Don’t Use color combinations with low contrast and are hard to read.

Accessibility guidelines image