Logo

Our logos are the foundation of our visual identity, so it’s essential that we apply them correctly and to the exact specifications.

INTO is the common denominator of all joint venture and other sub-brands. When INTO is used in isolation, it represents INTO University Partnerships. 

In all other instances it is a prefix, for example, in a joint venture partnership brand such as INTO University of Stirling, or in a sub-brand such as INTO Giving. 

When it appears alone, the core brand mark always appears in either INTO Red, or reversed-out to white when used on darker backgrounds. Black should only be used in mono applications.

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Exclusion zone

The minimum amount of room to leave around the logo is indicated by the exclusion zone. Avoid placing text or any other graphic elements within it.

The dimensions of the exclusion zone are based on the cap height of the word 'INTO' or the cap height of the product or service, as shown below.  

Sizing

The minimum width that the INTO core brand mark can appear in isolation or in any other arrangement is 9 mm.

There is no maximum size but as a guide designers should refer to all published documents used as examples in these guidelines. The INTO logo must be used to express authority and to support university brands where they appear together.

Incorrect logo treatments

The effectiveness of the INTO brand depends on its consistent application. Here are some examples of incorrect use of the brand mark:

Don’t stretch the logo.
Don’t place the logo on a similarly toned background or photograph where legibility is lost.
Don’t try to recreate the logo – always use original artwork files.
Don’t try to create translated versions of the logo.
Don’t break apart or alter any part of the logo.
Don’t alter the color split of the logo.
Don’t use the INTO logo in the run of text or as part of a headline unless as part of a specific campaign.
Don’t place the logo too near edges or other graphic elements (see ‘The exclusion zone’).