In the global race for international students, knowing your market is not enough. You must know your competitors, too. While many universities still compare themselves to the usual suspects—by location or mission group—savvier institutions are digging deeper, using comparative intelligence to sharpen recruitment strategy.
Our research teams, working across the UK, US, and Australia, use robust international enrolment data to map out real-time competitor positioning. The result: a more precise understanding of where students are going, why, and how institutions can adapt. Here are six tips for making sense of the competitive landscape.