Insights
Data-driven analysis, market intelligence and practical guidance to support your recruitment strategy.
Snapshots
Market Snapshot: India
India remains one of the world’s most important international student markets, but student behaviour is shifting rapidly. Demand is becoming more v...
Market Snapshot: Turkey
Turkey remains a resilient outbound market, with strong demand for international education driven by employability, global mobility, and long-term...
Market Snapshot: Malaysia
Malaysia is rapidly shifting from a student-sending to a student-receiving market. Outbound student numbers are slowing due to economic pressures a...
Market Snapshot: Saudi Arabia
Canadian Study Visas for Saudi Students Surge 18% as U.S. and U.K. Decline. New INTO Market Snapshot: Saudi Arabia reveals major shifts in Saudi st...
Know Your Rivals: A Six-Point Guide to Competitive Positioning in Global Higher Education
In the global race for international students, knowing your market is not enough. You must know your competitors, too. While many universities stil...
Border Anxiety: Visa Gridlock and Cost Concerns Shaping Global Student Flows
Our March 2025 survey of 1,200 education agents, the largest in higher education, reveals two key themes dominating agent concerns.
Degrees of Value: How Post-Study Work Can Make or Break Return on Investment
Post-study work rights are no longer a perk—they are the cornerstone of international education’s financial logic. According to recent research fro...
INTO’s Global student visa tracker
For the first time, we’ve brought together monthly student visa data from across Australia, Canada, the UK and the US. With data as recent as April 2025, it reveals how policy shifts are influencing student movement across key destinations.
Open the trends below in full screen mode for greater interactivity.
Mapping the UK’s academic appeal
This dashboard draws on six years of data from the UK’s higher education statistics agency to show where international students are enrolling, what they are studying, and the types of institutions they are choosing.