INTO University Partnerships Unveils Bold Rebrand, Reinforcing Global Vision for an Open World of Education
INTO University Partnerships (INTO) today announces a striking new chapter in its evolution with the unveiling of a refreshed brand identity, underpinned by a suite of strategic initiatives designed to open up a world of possibilities for universities and international students. This bold repositioning reflects INTO’s renewed purpose in a rapidly changing higher education landscape, placing openness, access, and innovation at the centre of everything it does.
Opening Up a World of Possibilities
“At INTO, we believe this is not the time to pause, but to pivot,” said John Sykes, CEO of INTO. “Our new brand is more than a visual refresh. It signals a deeper commitment to an open world where global collaboration, opportunity, and educational success go hand in hand. We’ve already launched a number of initiatives that demonstrate our belief in progress through partnership, with much more to come.”
Built around the brand idea “opening up a world of possibilities,” INTO’s refreshed identity champions global connectivity, academic quality, and lifelong impact. At its core is a shared mission: enabling students to become global citizens and to help universities grow their international reach with confidence.
“Our rebrand is more than symbolic. It’s a rallying call,” said Sykes. “It’s about reaffirming who we are and what we stand for: a global community committed to learning, collaboration, and opportunity. Through our new look, voice, and actions, we are demonstrating the kind of openness the world needs right now.”
To date, INTO has achieved three major milestones in support of this renewed direction.
Raising the Bar: INTO Becomes First to Complete Agent Quality Framework Audit
Demonstrating its commitment to transparency and excellence, INTO is the first organisation to successfully complete the UK Agent Quality Framework (AQF) audit, a detailed audit by Edified, setting a new benchmark for integrity and accountability in international student recruitment.
Launching INTO Qualifications: A New Global Standard in Student Preparation
Central to INTO’s transformation is the launch of INTO Qualifications, a new awarding body offering globally recognised, credit-bearing qualifications. With our initial offering of a Level 3 Diploma in Foundation Studies, INTO Qualifications equips undergraduate international students with academic knowledge, career skills, and university-readiness across Science and Engineering, Business, and Humanities. These qualifications can be delivered on-campus or in-market, providing flexibility and access while upholding the highest quality standards.
Expanding Access: University Study Centre Dubai Breaks New Ground
As part of its strategic growth, INTO has opened the University Study Centre Dubai in collaboration with Regent College London, an in-market hub offering students in the UAE, GCC, India, Pakistan, and Thailand the opportunity to begin their academic journey closer to home. With courses validated by INTO Qualifications and delivered through tech-enabled platforms, the Dubai centre represents a pioneering model for accessible, future-facing international education.