For the second year running, students on the International Foundation in Business Management and Law programme at INTO London have reached the final stages of the London Metropolitan University Big Idea Challenge.
This is an outstanding achievement for the five INTO London students as they are the only international students to take part in this keenly-fought contest. This year, as last, competition is tough, with 18 top London colleges including Harris Academy Battersea, The Windsor Boys’ School, St Marks Academy and City of Westminster College all vying for the main prize.
The Big Idea Challenge kicked off in November when London Metropolitan University held a business workshop at INTO London. Students were divided into teams and tasked with creating and pitching a business idea to their peers, mentors and employees from London Metropolitan University, who then chose a winning team to progress on to the second stage of the competition.
The next stage was held at the NatWest headquarters in central London, where students worked with industry experts from Microsoft, The Royal Institution, NatWest, RBS and many more to refine their ideas and perfect their two-minute pitch before presenting it to a large audience.
The INTO London team’s ‘Doctor Jacket Collection’ (DJC) – smart-looking, adaptable jackets with ‘smart’ features such as mobile phone charging capability and heat pads - then went through to the final stage where they had to film their pitch, which has now been deployed online for the public to vote for it. The team with the most online votes will be crowned winner of the Big Idea Challenge 2019 at an awards ceremony at The Royal Institution in May.
You can view the INTO team’s Big Idea video pitch and vote for them here - and the very best of luck to the DJC team!