INTO’s Dr. Parves Khan named one of Women in Data UK’s Twenty in Data and Technology 2020

Parves Khan

Dr. Parves Khan, Vice President of Market Research and Insight for INTO University Partnerships, has been named one of Women in Data UK’s Twenty in Data and Technology 2020, an honor reserved for leading female data professionals. In a virtual ceremony held Thursday, 20 May, Parves was recognised for her exceptional career, including work in her previous roles at Pearson and Ageas Insurance, as well as her commitment to helping other women carve out career paths in a traditionally male-dominated field. We at INTO are proud to see Parves receive an award so richly deserved, and to have such an accomplished individual head up our global insights team.

Women in Data is the largest female data professional network in the UK and a force for change in the realm of data science and analytics.  The organisation provides a platform for female and gender diverse data professionals to share technical knowledge and experiences, and to encourage more diverse representation in the industry.  Twenty in Data and Technology was created to showcase women in these sectors for their success, innovation, leadership or courage.  Parves is a true ambassador who is a visible example to inspire women at all stages of their careers. This is the fourth collection of the Twenty. The Twenty in Data and Technology 2020 event honored some of the sector’s most inspirational, trailblazing female professionals. 

With more than 25 years of research and insight experience under her belt, Parves’s most recent accolade is the latest in a long list of professional accomplishments.  In March 2020, she was designated as one of the Iconic Women Creating Better World For All by the Women Economic Forum (WEF) at their annual conference in Cairo.  The award is for upcoming leaders who, through their entrepreneurial spirit and creative actions, bring cultures and countries closer together in exchange. 

Before joining INTO in April of this year, Parves led global research and insight across Pearson’s portfolio of services, driving EdTech product innovation in core markets in the UK, Europe, Asia-Pacific, and North Africa.  Previously, she transformed the research and insight function at digital-first insurance company Ageas into an analytical powerhouse and was instrumental in the success of several new digital insurance projects.  Prior to Ageas, Parves ran her own research consultancy for six years, supporting a wide array of private- and public-sector clients in the UK and Europe.

At INTO, Parves manages market research and insight to shape strategy and fuel growth.  In her current role, she brings to bear on the organisation’s global marketing function the same business acumen that she has applied over the course of her career.  A common thread through her professional undertakings, Parves understands the importance of matching our ever-improving ability to mine data and produce metrics with fresh perspectives and deep analysis—the difference between being data-driven and insights-driven. 

In addition to her professional achievements, Parves’s place among this year’s twenty in data and technology acknowledges her advocacy for the next generation of women research leaders.  Since 2019, Parves has been involved as a mentor for the 30% Club UK and Women in Research (WIRe), two organisations which seek to promote gender diversity when it comes to board-level roles and contributions to research. 

Women in Data Founder, Roisin McCarthy, and Chair, Payal Jain, described the importance of the contributions of Parves and the other 19 women celebrated this year in an industry that seeks to understand and influence the lives of millions of people:

"Twenty in Data and Technology was created to showcase women in these sectors for their success, innovation, leadership or courage.  Parves is a true ambassador who is a visible example to inspire women at all stages of their careers.  This is the fourth collection of the Twenty.  Our ambassadors are working actively as mentors, sharing experiences in peer groups, advising in schools, and publishing content to promote the exciting careers in Data and Technology. "

Parves shared her thoughts on the achievement:  

“I am so honoured and humbled to accept this award and to join a group of outstanding women across many different industries who all share their passion for data and insights.  Despite greater awareness of the critical importance of gender diversity in data and tech roles, women are still underrepresented, particularly in leadership.  Organisations like Women in Data are moving the dial on that – but we still have a long way to go – but things are definitely improving.  Awards like this put us women on the map and celebrate our achievements – it's amazing to be part of that.”

Back to News and Press Releases