Market research
The rising generation of international students have rapidly changing, increasingly complex preferences and pursuits. More than knowing where students come from and where they go, a complete view of what leads them to study abroad is essential to recruitment.
Through constant monitoring for breaking student mobility trends, collaborative research and close contact with regional staff and recruitment partners in major markets, we collect diverse data points and converts them into cohesive insights to inform our partner institutions’ international-student recruitment strategies and drive concrete outcomes. It’s our tried, trusted, exhaustive approach to intelligent recruiting.